'We believe that this agreement, making NASCAR's racing content easily accessible to AOL's 24 million members, will enhance the promotion of the sport of NASCAR.'īarry Schuler, president of AOL Interactive Services, said: 'NASCAR is clearly one of the world's most popular sports leagues, and our members are the most active and involved community of sports fans in cyberspace. 'Today's announcement with AOL will allow the NASCAR fans to experience more and bring them even closer to our sports drivers, teams and tracks,' said Brian France, senior vice president for NASCAR. These sites will offer NASCAR racing fans convenient access to NASCAR's wide variety of content and features, including racing scores and statistics, chats with NASCAR personalities, race video highlights, archives of past races, and additional online auto racing content.ĪOL will receive significant offline promotion from NASCAR, including prominent brand promotions at major NASCAR race events in the NASCAR Winston Cup Series, NASCAR Busch Series, and NASCAR Craftsman Truck Series.Īdditionally, NASCAR will promote its AOL Keyword: NASCAR relationship via television, radio and in NASCAR's wide array of licensed publications like NASCAR Magazine as well as signage on certain NASCAR-owned event vehicles.Īlong with access to NASCAR's wide array of news and information, AOL members and users of AOL's family of brands will be able to take advantage of favorite AOL tools on the customized NASCAR sites, including AOL Search, My Calendar, Digital City's local city guide, and Quick Checkout incorporated into the customized sites to make it easy to keep track of the NASCAR is the most popular form of motorsports in the United States in addition to being one of the most popular professional sports in the country, and under this multi-year agreement AOL will feature and promote the popular NASCAR Website, customized for key AOL brands, including AOL, AOL.COM, Compuserve and Digital City. (NYSE:AOL), the world's leading interactive services company, today announced an extensive marketing and promotional agreement under which NASCAR's motorsports content will be extensively promoted across several AOL brands and AOL will receive significant offline promotion from NASCAR during its popular racing events nationwide. The National Association for Stock Car Auto Racing (NASCAR) and America Online, Inc.
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